Crossing the Chasm By Geoffrey Moore free to download PDF book right here. It offers a roadmap for marketing in high-tech industries, shedding light on the unique market dynamics of these sectors.
The book presents the Technology Adoption Life Cycle, which begins with innovators and progresses to early adopters, early majority, late majority, and finally, laggards. Moore points out a significant gap, or “chasm”, between the early adopters and the early majority. While early adopters are ready to make sacrifices to be at the forefront, the early majority prefers to wait until they are certain that the technology will enhance productivity.
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