Blue Ocean Strategy By W. Chan Kim

Blue Ocean Strategy By W. Chan Kim book PDF and E-pub free to download from here. Blue Ocean Strategy is a groundbreaking business framework developed by W. Chan Kim and Renée Mauborgne of INSEAD. Blue Ocean Strategy aims to create new and uncontested market spaces rather than competing in existing, saturated markets (referred to as “red oceans”).

Instead of fighting for market share, companies seek to differentiate themselves and generate fresh demand by reshaping industry boundaries. The concept challenges the belief that market boundaries are fixed.

Blue Ocean Strategy By W. Chan Kim Book Info:

  • Publisher: Harvard Business Review Press
  • Published: February 3, 2005
  • ISBN: 9781591396192
  • Pages: 257
  • Size: 2.44

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