Contagious By Jonah Berger
Feb 12, 2024 
Contagious By Jonah Berger download it from here completely free in PDF version. This book unravels the science behind why certain things—products, ideas, or behaviors—become viral. Berger identifies six key principles that drive contagiousness: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories (summarized as STEPPS). For instance, remarkable things that break patterns or surprise people gain social currency. Game mechanics and practical value also play crucial roles. The book delves into the art of making ideas spread, emphasizing word of mouth and the power of stories.
Contagious By Jonah Berger Book Info:
- Publisher: Simon & Schuster
- Published: March 5, 2013
- ISBN: 9781451686579
- Pages: 193
- Size: 1.23
