The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Jan 07, 2024 
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout free pdf download. The 22 Immutable Laws of Marketing is a seminal work in the field of marketing. It outlines 22 fundamental principles that govern successful marketing strategies.
These laws span a wide range of topics, including leadership, category, perception, focus, exclusivity, duality, opposition, division, perspective, line extension, sacrifice, attributes, honesty, singularity, unpredictability, success, failure, hype, acceleration, and resources. Al Ries and Jack Trout emphasize that the key to effective marketing lies in shaping perceptions rather than focusing solely on the product.
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Book Info:
- Published: January 1, 1993
- ISBN: 9780887306662
- Pages: 144
- Size: 3.28
