The Tipping Point By Malcolm Gladwell

The Tipping Point By Malcolm Gladwell free pdf version of this book can be downloaded from our website. This book explores how social epidemics—ideas, messages, behaviors, and products—spread like viruses. These phenomena gradually grow until they reach a critical mass, the “tipping point,” at which they explode into widespread popularity. Gladwell introduces three key roles in this process: Connectors, who wield disproportionate influence due to their extensive networks; Mavens, who accumulate knowledge and share insights; and Salesmen, adept at persuading behavior change. By understanding these dynamics, we gain insights into how trends and cultural shifts take hold.

The Tipping Point By Malcolm Gladwell Book Info:

  • Publisher: Time Warner Book Group
  • Published: January 1, 2002
  • ISBN: 9780316346627
  • Pages: 214
  • Size: 1.25

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